The world is indeed changing. We are not surprised, considering that since we were tiny tots in grade school, there have been many posters plastered about the walls of our classrooms telling us that ‘change is inevitable.'
The bottom line is: Change is a natural order of progression, and as long as you embrace it, you can avoid being crushed by it. The same applies when it comes to branding your image and business and the ever-changing platform, Facebook.
According to Facebook, as reported by Zephoria, there are more than 1.86 billion monthly active Facebook users. What does this mean for you and your brand? It means that Facebook is possibly the MOST useful business tool you have in your arsenal. It is pertinent to be knowledgeable of how to use it effectively and efficiently.
According to Hootsuite, there may be a few marketing tactics that can help you do just that.
There is a time and a place for everything.
Currently, our place to be is Facebook. Certain factors play a part in the bigger picture, such as audience, the posted content and your personal goal, but one thing, in particular, is timing. Knowing when to post for popularity purposes and when to post for actual engagement purposes is key.
According to a comprehensive research compiled by Coschedule, the best days to post to Facebook is between Thursday and Sunday. The best times for engagement, through shares and clicks, are 1 pm, 3 pm, and 9 am.
Give the people what they want.
There is nothing more counterproductive than posting a whole bunch of content and still no audience engagement. That does absolutely nothing for your company’s value and the mission of your work.
How do you avoid that?
The simple answer is: post things that your targeted audience will enjoy. However, it does not stop here and does not truly start here. So, let’s go back a second. Considering you have found your targeted audience, now you need to first focus on posting quality material. Include quality images as according to Hootsuite, reportedly photos receive a higher percentage of clicks, 53 percent more link clicks to be exact.
Next, take a look at the insight, or page analytics, provided by Facebook and find out exactly what is it that your target audiences find most engaging. Build more on this as this is what they appreciate more.
Finally, after hooking them with the content, keep them engaged and loyal by implementing a contest that offers something for free.
Really, who does not like free things?
This tactic works well for you because although you may be handing over something for free, you are growing your audience and building your email list which helps get your mission out to more people.
Let the world know!
One tool that Facebook offers is the ability to ‘boost’ your posts. Promoting your posts cost a fee, and is not necessarily directly associated with marketing success, but it is a gem of sorts. It can be highly effective as if will expose you to others within your targeted audience that you may not have found otherwise. Could you imagine how effective a “boosted” contest post could be?
Your brand is one of a kind, and your products are valuable to your target audience. Focus on laying a solid marketing foundation and utilizing the proper tactics to reach your goals.